4 Strategies Publishers Can Use to Monetize Digital Content

The idea of starting a content publisher monetization service appears sooner or later in the life of a publisher, whether they run a web magazine, news website or blog. Content is a product today and the earning potential on it has never been higher.

Publishers have shifted their publications from print to digital. This is partly due to the fact that they are looking for new options for both distributing and monetizing their content. Digital solutions are reducing or eliminating printing, effectively cutting production and supply chain costs, offering opportunities to conquer international markets, which means saving time and money.

When can you start monetizing your digital content?

If you start monetizing content too early, you’ll end up feeling frustrated. You need to know that this is a process that requires some preparation. The first thing you should do is encourage readers to trust your brand.

What are the prospects of content monetization services?

Your monetization possibilities depend on the type of content you provide, how many readers you have and how much money you can invest in it. You’ll find some monetization options below, a brief description of them, and a small suggestion of what this method is for.

1. Direct Selling:

Content is a product that you can sell. What could it be? E-books or PDFs, video series or online courses, tutorials, audiobooks, newsletters, podcast series and magazine issues. This option is great for everyone: course creators, writers, magazine publishers, marketers, etc.

The products you offer may be sold in a “pay one time” model. For example, you create a PDF guide once and sell it for years, making necessary updates when needed. You can also offer subscriptions, which is great for magazine issues, where readers choose the best option for themselves.

2. Advertisement:

It is the most traditional version of content monetization that has shifted from print do digital. The traditional, print newspaper business model was based on advertising revenue – it was about 80%. The change was due to a decline in print advertising (and print publishing as a whole) in 2014, but also an increase in digital subscriptions.

Online advertising is the riskiest form due to the increasing use of AdBlock. However, today digital and mobile ads are suitable for content and have a distracting look. They are also adjusted according to the interest of the readers. You can display ads on your blog, in your videos, and more.

Remember, this is not a good way to get unpopular publishers without money. If you want to earn revenue from ads on your content, it must be popular enough that it doesn’t cost you more to drive traffic than it does from advertising revenue.

3. Affiliate Marketing:

The easiest, but also the least profitable way. It sometimes only serves a representative function when the goal is to make a brand more popular. If you are seriously thinking of earning money, then affiliation should be your little extra source to achieve this.

Affiliate programs are good for people with no technical skills. The deal is simple. You share external brand information with your network using dedicated referral links. Everyone you get through your referral link gets some profit/money from every new deal you get to this outside brand.

4. Sponsored Content:

Sponsored content looks like a type of native ad, however… it’s not an ad. Simply put, it is someone else’s content such as an article or video that resides on your site. You probably guess that in order to post an article on your website and get paid for it, you need to be a big player. It’s a way for big brands to have a huge audience.

Contrary to many opinions, this method still survives. There are even platforms (such as Accessily) that help publish content on someone else’s website or content purchased on different websites.

Visit Hindsight Technology Solutions Inc. today to receive the best Content Recommendation Services USA, Best Publisher Monetization Platform, Publisher Operations Platform and more. Contact us today.

Digital Monetization Solutions Pros and Cons for Publishers

So many publishers are dying where you are now. You have built an audience by providing great content, and now you are looking at digital monetization to bring in revenue to reward you and your team for hard work.

Sadly, many publishers never get past the first step: building an audience but you did.

You are in a good place, but digital monetization will take you to a better place if you do it right. It is therefore important for publishers to understand the benefits and potential drawbacks of digital monetization solutions. And that’s what we find below.

Benefits of Digital Monetization Solutions for Publishers:

With that out of the way, let’s join the pros of digital monetization solutions from a publisher’s perspective. Aside from the obvious advocate of bringing in money for your content production efforts, there are many more benefits to working with a digital monetization partner such as Hindsight Solutions.

Expert Guidance to Increase Your Revenue:

Many publishers feel like they have gone blind in trying to increase their income. Partnering with a digital monetization expert gives you direct-to-source guidance that can take your revenue to new heights.

Access to ad creative:

Not all digital monetization partners provide access to an in-house creative team, but the good ones do. With access to a creative team, you can sell premium inventory at premium prices. Most advertisers can’t find that kind of custom-tailored inventory anywhere else.

Support across Channels:

Most publishers allow their content to go live on multiple channels. If you have a website, you probably also have an app or over-the-top (OTT) channel. This is where a world-class digital monetization partner can be of great help. With the best partners, you get multi-channel support for your ad sales efforts to maximize your revenue.

Data Pooling to Increase Revenue:

Especially as third-party data is being phased out, it is becoming incredibly important for an advertiser to have access to large amounts of first-party publisher data. As a publisher, you have first-party data. But, how do you leverage this into revenue? It is quite difficult to do on your own.

Disadvantages of Digital Monetization for Publishers:

Digital monetization is the way forward for the vast majority of publishers in 2021, so it’s hard to identify the pitfalls of monetization in the digital space and offer any real, viable alternatives. But one possible scenario — and the only real disadvantage of digital monetization for publishers — is that certain types of publishers may be better suited to building an in-house ad ops team.

If you’re a very large digital publisher that brings in $100 million in ad sales revenue per year, you may find that the cost/benefit negotiation favors building an in-house team to bring in ad revenue.

For most publishers, building a full in-house team would be far more expensive (and time-consuming). But for some of the biggest publishers, an in-house ad sales unit may be something to explore.

The Ultimate Content Monetization Services You’ll Ever Need:

Hindsight Solutions is the only digital monetization solution for publishers that combines machine learning with human insight to help publishers increase their advertising revenue in a way they never thought possible. Every time your digital content is loaded onto a user’s screen, our platform works hard to create a custom advertising solution that will maximize your revenue.

To learn more about Hindsight’s Publisher Monetization Services, contact us. Send us an email at info@hindsightsolutions.net.

5 Ways Publishers Can Increase Revenue – Hindsight Solutions

If you’re looking for data solutions, you’re probably wondering how they can improve your ad sales. While the data helps there, it also provides a much wider reach. Data affects revenue through more than just advertising – it can help publishers develop multiple streams of income that boost their bottom line. Let’s take a look at some of the ways publishers can increase revenue streams.

Why multiple sources of income matter to publishers:

Most of the publishers these days are trying to find additional sources of revenue. Their traditional streams of income, such as digital displays and advertising, are still important, but exploring other options could lead to alternative income for publishers. In the publishing industry, relying on one source of income can be much more problematic than it used to be.

We share 5 ways to increase publishers’ income.

1. Maximize Ad Sales:

For web publishers, the prototypical approach to using a data management platform (DMP) includes leveraging data collected from your online presence and available second or third party data such as behaviors, interests, intentions, similarities, past purchases, and lifting is included.

Whether the publisher markets the audience via ad servers or SSPs, the general approach is the same:

  • Create a standard audience list that includes the key areas your advertiser clients are members of.
  • Use a bespoke setup for high-priced advertisers or for those that don’t fit the standard set.
  • Work with clients to determine the appropriate strategy for the specific campaign – messaging, cross-screen, sequential, etc.

2. Monetize Your Data:

As you collect more and more data about your audience, you have the option of selling your data to a wider market. You can choose whether to sell through direct relationships with buyers or by making the data available to any buyer through DSP data provider Seat. Another option, if you want to avoid selling under your own brand, is to consider engaging in an anonymous data exchange.

3. Affiliate Marketing:

To become a successful affiliate marketer, you have to make sure that your content is authentic and of high quality. Consumers are getting better at choosing ads, and it’s a turnoff. It is best to give them honest, genuine content and tell them about the money-making potential of affiliate links.

4. Discover New Audiences:

Once you’ve got a feel for your current audience, you can start to find new ones you can offer to advertisers. Identifying your target audience is a necessary first step. You’ll have to consider your relationship with potential new clients — what will they want, and what will you have to offer? Thankfully, since you’ve already studied your existing customers, you have a pretty good starting point.

5. Create customized, Personalized and Recommended Content:

You can apply the customer insights you get from DMP to your website, adjusting the content in a number of ways.

  • Content Optimization: If you know that a portion of your audience is interested in specific content, you can begin to market to them. You can see that most of the people who have watched your videos recently are young men interested in sports.
  • Content Personalization: While the production team can create content for specific categories, you also need to make sure it is reaching the people it will be most relevant to, the people you know are interested in it. With the help of content management system, DMP viewers can feed only the most relevant articles to the users.
  • Content Recommendation: So we’ve made sure our users are getting the right articles, but we also need to keep things fresh. We cannot continue to show them the same content or type of article. Material recommendation might help.

Hindsight Solutions has solutions for Publisher Monetization Services, Publisher Revenue Optimization, Publisher Revenue Services, Best Performance Advertising Services, advertising, audience development, consumer marketing, content development, data licensing and more to boost your revenue. Learn more about our work with publishers today to see how Hindsight Solutions can help.

Best Native Advertising Platforms for Publishers in 2021 | Hindsight Solutions

As businesses and entrepreneurs are re-evaluating their marketing spend during the global pandemic, native advertising is growing in popularity.

By 2021, 74% of total US display advertising revenue will be generated by native ads. The main reasons are two-fold.

This is one of the reasons why native advertising platforms are now gaining more popularity among advertisers and publishers to run advertising campaigns.

Whatever the advertising platform, a local ad network is more likely to generate high-quality traffic and leads for publishers. But which are the best native advertising platforms? let’s take a closer look.

What is a Native Ad Network?

Before we discuss the importance and benefits of native advertising platforms, let us explain what they are. A native advertising platform is a medium that enables both publishers and advertisers to meet their advertising goals by synchronizing advertisements with web content.

The nature of a native advertisement is not the same as an advertisement. Instead, it appears to be a seamless part of the web content that the user sees. It helps native advertising platforms to advertise in a non-intrusive manner to ensure content is discovered without disrupting the user experience.

Types of native advertising:

Although personal ads appear to be part of the overall web content, there is still enough room for publishers to display their native ads in a variety of forms. Here are some of the most popular ways to show personal ads:

1. Material Recommendations:

These are native ads that appear in the form of recommended content and articles. They usually appear at the bottom or in the middle of the article you are currently reading.

2. In-feed Advertisement:

These are native ads that look like normal social media posts when you’re scrolling down your news feed. They are widely used by platforms like Facebook and Instagram.

3. Searched and Promoted Lists:

These native ads appear at the top of your search engine results when you’re looking for a specific service or product. They can also appear in the sidebar.

Examples and benefits of native ads:

Compared to traditional display ads, local ads bring wider benefits for publishers and advertisers. Let’s take a look at some of the major benefits of Native Ads.

  • Improved engagement and impressions
  • Native ads are more relevant
  • Publishers Get More Control With Local Advertising
  • Better chance of reaching the target audience

6 of the Best Native Advertising Platforms for Publishers:

1. Hindsight Solutions
2. Tabula
3. Yahoo Gemini
4. Netivo
5. TripleLift
6. RevContent

Hindsight Solutions is one of the best companies in the United States for Publisher Monetization Services and native advertising platforms. For more information visit today – https://hindsightsolutions.net/!

Best Ad Networks for Publishers in 2021 | Hindsight Solutions

The ad tech industry doesn’t start and end with Google AdSense. In fact, there are many options for publishers who want to generate revenue outside of Google. You can combine multiple networks to generate the highest revenue. Here we explore and bring to you our top picks for 2021.

Short in time? These are our top 5 ad networks:

1. Hindsight Solutions: Hindsight Solutions, a complete holistic solution for publishers, leveraging search, ads and news monetization options and best content optimization for ad publishers and advertisers.

2. Google Adsense and Google Marketing Network: The most popular advertising networks allow publishers to monetize their websites by serving ads on their digital assets.

3. Taboola: An ad network that matches campaigns from specific publishers. Presents content in newsfeed format.

4. Outbrain: A complete platform for showing ads to top publishers. Focuses on inventory management.

5. Amazon for Publishers: Integrated Advertising Marketplace for Amazon customers to leverage ads on and off Amazon

What is an ad network and why do you need one?

An ad network is an intermediary that presents the right publisher choice to the right buyer. It connects publishers (suppliers) and advertisers (buyers) to match their campaign goals.

You can work with multiple ad networks, depending on the different types of ad formats you work with. There are video ad networks that provide video content, and others that focus on the best CPM rate.

How do you choose the best ad network for your company?

There is a good deal of different ad networks offering video advertising, in-feed advertising and display advertising to choose from. But before choosing a network, you should first start by evaluating your marketing needs.

Major Factors to Consider:

Your Target Audience: Is your audience B2B or B2C? How big is your audience? Pay attention to your audience’s demographics, interests, location and age group.

Your Budget: Sometimes budget can play an important role in choosing certain networks for starting companies.

Your Niche: This is probably the most important factor in determining which network works best for you. Often, the more general the niche, the more general the network.

Ad Network Types:

General Ad Networks: Unlike specialized networks, these handle a wider spectrum of advertisers. In this category, we can find the Google and Facebook ad networks. These bring a vast audience of consumers to the table with comprehensive and detailed customer data.

Promotional Platforms: These tools give you access to multiple ad networks, exchanges, and marketing resources. Promotional platforms help you manage multiple campaigns, access marketing resources, calculate marketing costs, and optimize your marketing through multiple ad networks.

Specific Ad Networks: These are also called “niche” networks. These ad networks usually target the industry or niche. For example, there are display ad networks that target software advertisers, publishers, and developers. These networks typically handle specialized and high-converting, inventory.

For more information, visit Hindsight Solutions and get the best solutions for your content optimization needs. Let’s connect.

Effective Yield Optimization for Publishers | Hindsight Solutions

What is Yield Optimization?

Yield optimization is the act of utilizing information investigation and improvement methods to expand execution and income. So, it is a system used to boost the worth of advanced publicizing.

Advertisers are continually attempting to accomplish the best return for their promotion impressions. While little promotion distributers can test an assortment of systems before scaling, as the brand develops, overseeing and advancing publicizing yield turns out to be progressively unpredictable.

What is Yield Management?

Yield management is a variable pricing strategy that permits promotion distributers to sell their advertisement inventories, best case scenario, costs. These estimating systems permit distributers to change costs dependent on client conduct and request projections. Costs are additionally changed based on request irregularity just as relying upon the wellsprings of the interest. Yield the executives brings about setting out a freedom at greatest expenses of CPM alongside most extreme fill rate.

1. Real Time Bidding:

Real-time bidding lets you sell ad inventory to buyers in real-time. This helps you set the highest margin and maximize your profit from the remaining inventory.

2. Programmatic Direct:

Programmatic advertising lets you deal directly with buyers. With this method, publishers get the benefit of automated negotiation and sales of their direct-to-sales list.

3. Private Market:

A private marketplace (PMP) is an invitation-only marketplace where advertisements are bought and sold programmatically between particular parties. PMP allows ad publishers to invite advertisers of their choice and conduct a real-time private auction of their ad inventory.

Yield optimization best practices:

Before you dive into any advanced yield management and optimization strategies, you first need to develop an understanding of basic yield optimization. This will allow advertisers to capitalize on their advertising spend by implementing a few simple measures.

Optimize your website and inventory
Follow Adsense rules and regulations
Understand Key Metrics
Experiment

How to start Yield Optimization:

Publishers can use the following techniques to begin optimizing ad yield:

Header Bidding
Google AdX
Native Advertisement
Direct Deals

Final Words:

Yield optimization is an essential initiative to ensure that space publishers are generating maximum revenue devoted to ads on their website. For small businesses, ads are easier to manage and customize, however, as businesses scale their ad inventory and operate across different websites and pages, ad management becomes more challenging to maintain.

Ways Publishers Programmatically Optimize Ad Inventory to Increase Ad Sales

The basic metrics that brands supply to low-cost digital advertising channels can certainly help publishers understand performance.This includes the visibility and legality of advertisements, brand protection, fraud prevention, legacy strategies, and measurement criteria for cheap digital ad space that don’t provide the most telling features about audience response compared to recent innovations.

The rise of programmatic advertising requires publishers to have greater control over inventory, while transparency with advertising partners is one of the industry’s critical issues. So let’s take a closer look at how publishers can maximize inventory and drive more competitive programmatic ad sales in a fierce marketplace.

How to increase advertising revenue:

To address increasing demand and fierce competition, influential publishers employ dynamic pricing methods that incorporate in-depth analysis of ad space bids and learn how to rate per device, content category, type of bid, advertiser, and other parameters. Setting minimum pricing rules for advertising revenue can increase if publishers continually analyze their offers for ad space and create opportunities to develop a minimum price. The article deals with the essential aspects of inventory measurement and optimization per session; sale promotion, repeat, referral, and inbound traffic. These are four ways publishers can maximize programmatic ad revenue.

1. Separate Priority Metrics From Something Trivial So That They:

  • The case for a goal or obstacle
  • Optimize strategic goals or outcomes and pinpoint obstacles or impediments
  • Are actionable and are automatically tested

2. Optimize Ad Inventory Per Session To Double Or Triple Ad Inventory And Revenue:

  • Design and test alternative story layouts and prefer larger ad formats that command a higher cost per thousand impressions (CPM)
  • Use the default pagination for longer stories (or story comments)
  • Increase content per story (and session time) with image galleries, videos, surveys, or comments

3. Optimize Ad Sales:

  • Sell digital ads as you would print and fill the rest of the ad space with promotions from the same ad network
  • Test and combine multiple ad sales channels by selling digital ads directly to customers
  • Connect with future direct advertisers across multiple networks as they are more likely to return and buy direct ads

4. Optimize Repeat, Referral and Inbound Traffic:

  • Use an opt-in subscription to on-going news and alerts via email, push notifications and relevant special promotions
  • Share the link publicly
  • Develop customer remarketing lists for future campaigns

Hindsight Technology Solutions Inc. One of the top Ad Network Services Company in USA. For more information, contact us today!

Guide to Product and Content Recommendations | Hindsight Solutions

If you’re just getting started with personalization, you may be wondering what kind of product and/or content recommendations can help your marketing team’s web optimization strategy.

To learn more about these approaches and practical ways to apply them to your digital marketing strategy, read the full description below.

There are many reasons why marketers want to share product and content recommendations. They want to make sure visitors are seeing more ads, moving through the sales funnel or giving marketers some information about them in return.

Marketers can do this in a number of ways, including:

Frequency: Using the frequency of the relevant activity to play what you show a prospect. Examples include: viewed a category more than X times, frequently visited categories, or viewed a product more than X times.

Recency: You can also use recent behavior to help determine what to show to a prospect. Some common examples of this include: showing recently viewed items, recently purchased or downloaded items, or recently viewed categories.

Popularity: Using recent purchases, votes, or positive signals to increase popularity. Older purchases, votes or positive signals tend to count less than recent ones.

For a more in-depth look at advanced product and Content Recommendation Services Company, check out technologies that delve into user-based, item-based, and content-based recommendations as well as collaborative filtering.

Hindsight Technology Solutions Inc. is one of the Publisher Revenue Optimization Company in USA and provides high level Content Recommendation Services, Performance Advertising Service, Publisher Monetization Network, and more content related services to our clients for their business growth. For more information, drop us an email today – management@hindsightsolutons.net!

Content Monetization – Ways to Monetize Your Content | Hindsight Solutions

Any content you produce can and should be monetized.

Of course, you can aim to reach different goals by investing in content creation. For example, growing your web presence, gaining new audiences, or educating existing customers.

In the end, you can figure out that your content can generate real money along with any other result. Especially when it is doing well in terms of traffic.

So, how can your content be monetized?

Definition of Content Monetization:

Content Monetization is about turning your content into a tool for revenue generation. This can be achieved in various ways. Your content may contribute to your earnings indirectly.

We’ll describe how using the power of your content can generate direct revenue streams.

How to Monetize Content:

All Content Monetization Opportunities & Content Optimization Services are broken down into three main groups. They are here.

*Displaying Ads – Placement or Native Ads
*Paid Content – Paywalls
*Sell Your Own Products and Services

*Displaying Ads:

  1. Placing advertising banners on your website is the most obvious wa¬y to monetize content. You get paid when users click on an ad banner or every time it’s shown to them. Sometimes you get paid if a user converts after clicking on the ad.
  2. Native advertising is another popular way to monetize content with advertising. Native advertising is advertising that is naturally found in your content. Users do not understand that they are consuming paid advertisements.
  3. Inserting affiliate links can be considered another form of native advertising. You weave external links into your content so that it looks like you recommend a product by suggesting it. However, sometimes publishers directly warn readers about affiliate links in their content.

*Paid Content – Paywalls

A paywall is a method of content monetization that comes down to giving your readers access to premium content in exchange for a paid subscription.

The percentage of people paying for online content is increasing. Statistics show that people are now more willing to pay for news online.

*Sell Your Own Products And Services:

When your content becomes extremely successful, it can lead to the development of an entire product or service line. Books, white papers, consulting services, merchandise – there’s a world of potential for Publisher Monetization Network on a popular blog.

Conclusion:

We have put together the main methods of Publisher Monetization Network & Publisher Monetization Services. It is up to you to choose which one has more potential to bring you revenue. To justify a paywall, you have to create truly extraordinary, unique content. There is a price to pay for quality journalism.

What is Content Recommendation? Know With Hindsight Solutions

In your research to improve your online marketing, you may come across people talking about Content Recommendation Services Company. You may be scratching your head, asking, “What is content recommendation? Why is it important to my business?”

Here’s a rundown on what you need to know:

The Basics:

Simply put, content recommendation is any system you put in place to suggest content that you think might be of interest to your readers.

Often, these systems recommend related content on the site, which encourages readers to explore the site more fully and become more engaged.

Some content recommendation systems are installed via a plugin, and some come as a separate software platform.

On-Site Vs. Off-Site Recommendations:

When choosing your content recommendation platform, you need to set your goals.

Engines that recommend content on-site or off-site have many different advantages and drawbacks.

Content Recommendation Services USA that refers to content on the site can help increase page views, visit duration, and share and engagement. All of this can also reduce your bounce rate, which will improve your overall ranking in search results and help you get even more traffic and page views.

The only downside to using a content recommendation tool that references content on a site is that you may not yet have enough content to make a recommendation.

Recommendation tools that reference content on other sites can help you generate revenue. Whenever one of your users clicks on one of the suggested pages, you will earn a small fee.

The downside of these off-site tools is that you cannot control what content is being recommended. As a result, the content may be irrelevant to your readers or even offensive.

In-Tag is a rare content recommendation tool that can refer to content on your site and beyond. This allows you to increase page views on your site as well as increase income from off-site recommendations.

Using a content tool like In-Tag that gives you both on-site and off-site options allows you to maximize profits.

Algorithmic Design:

Before choosing a content recommendation tool, you should understand the algorithm it uses to make recommendations.

Does it only look at keywords to find related content? Or does it take a more in-depth analysis of the content?

You understand the algorithms to figure out how to recommend content to make sure you’re reaching the right customers.

Recommended Placement:

You have several options for placing content recommendation tools on your site. However, you need to choose wisely to ensure the most significant impact.

A popular place for these recommendations is at the end of every blog post or article. The reader ends the article and then sees some related article on which to click Continue reading. Placement takes advantage of natural progression to keep the reader engaged on the site.

There are two other options for placing recommended content in a floating sidebar or in a toaster format, which is a slider that pops out to grab the reader’s attention. Both of these are dynamic objects that attract more attention and can encourage more clicks on your content.

Moving Past Ad Blockers:

Another reason you should consider adding a content recommendation tool to your site is to help you bypass ad blockers, which are growing in popularity.

Ad blockers will not block content recommendation tools the way they will pop up and other types of ads. You can continue to funnel revenue between desktop and mobile users on your site, even if they are using ad blockers.

Recommended content is original content, so it appears just like any other content on your site.

If you’re not already using a Content Recommendation Services on your site, it’s time to look at the benefits it provides.