How Digital Publishers are Preparing for the Future | Future of Monetization

It is an exciting time for digital publishing. Increasingly, consumers are relying on digital channels for learning, entertainment, and shopping. A recent report found that as of April 2021, around 4.4 billion people, or 58% of the world’s population, are online.

With an ever-growing online audience and increasing competition between content producers and publishers, digital publishers must quickly learn how to make money from their content and platform.

If you’re wondering where to invest your time and effort to monetize your digital content, check out what some of the world’s most knowledgeable digital publishers are focusing on today for future financial success.

Subscriber Rise:

Paywalls, walled gardens, pay-to-play, whatever term you use, it’s hard to miss the growing number of customers and membership opportunities for online users.

The willingness of online readers, especially young people, to pay for ‘real news’ and ‘quality content’ makes serving paid customers a priority over all other forms of monetization.

Online Video Ramping:

Forward-thinking digital publishers also harness the power of new video technologies to provide the visual content that online users want and are willing to pay to watch.

Innovative digital publishers also take advantage of engaging, high-quality content through Hindsight, Facebook and Instagram Stories, InstagramTV, YouTube and more.

Don’t Skip Ads:

Despite the rise of other forms of monetization for digital publishers, advertising still provides a significant revenue stream. In any case, the wide variety of digital channels gives publishers more digital real estate to offer advertisers.

Diversity in Income Streams… Within Income Streams

Look at digital publishers’ monetization activities, and it is clear that it is essential to diversify income streams.

Publishers are developing and implementing plans to earn money from activities such as signing up customers/members, starting or expanding e-commerce platforms to sell digital products or tangible business, lead generation and advertising. No one is focusing on a single income stream.

There is also a step towards diversifying the income opportunities within each income stream.

Position your digital publication for success in an increasingly crowded online world with a solid yet diverse monetization strategy. Provide your paid subscribers with quality content, enhance your video content and diversify income opportunities across and within each income stream. Implementing these strategies today will make a difference in you. Visit Hindsight Technology Solutions Inc to get the Best Content Monetization Services.

Hindsight Solutions Provide Incomparable Engagement With A Range of Ad Positioning

For brand awareness, the positioning of the ad content is just important as the relevance of the content versus the article.

The placement of your brand’s message, and therefore the context that surrounds it, can make or break an interaction with users you are trying to acquire.

Hindsight brings together ad format innovation in placements of high impact and relevance on premium editorial sites around the open web — which is becoming more and more important for brands.

News sites have been mostly prioritized by businesses, and it’s also why many brands worldwide are already using Hindsight to support their brand awareness efforts, effectively reaching over half a million daily active users across the world’s top publishers.

Engagement with Hindsight:

Hindsight Solutions is partnering with brands with their Adaptive Ad technology with customers like FanDuel, FOCO, and Find Your Trainer.

Ad creatives need to be adaptive versus fixed to drive connections between ad messaging and article content. By using Hindsight’s proprietary algorithms, brands can automate dynamic creatives so that every ad aligns with the content it appears on. This strategy improves brand alignment and increases engagement and efficiency of campaigns by 10x.

FOCO’s advertisement campaign is an example how brands can use Adaptive Targeting with Hindsight Ad campaigns to drive high amounts of engagement and awareness without using cookies. In the below example, you can see how the content of the ad matches the content of the article. Hindsight’s Adaptive Ad technology changes a generic FOCO Fan Gear ad to be more specific to the Jaguars which is the team of focus for the article.

Our Adpositionings only one a part of the Hindsight Technology Solutions Inc.— by using our products and tools like InCERT (In-paragraph Contextual Editorial Recommendation Tool provides you with robust brand safety and adjacency controls, also several of our brands have leveraged powerful readership data and insights.

Interested in a Hindsight Solutions Ad campaign? Contact us or reach out to our team for more details.