Learn More About Contextual Advertising by Hindsight Solutions

Are you a digital publisher struggling to capture your readers’ attention and monetize your content without disrupting your customers’ online experience in the slightest? You’re not alone.

Find out how you can create a monetization strategy that doesn’t alienate your audience with multichannel messaging.

90% of people find online ads more effective than they used to be. Since readers are almost programmed to ignore advertisements, publishers are always looking for effective ways to capture viewers’ attention. That’s where contextual advertising comes in.

How Does Contextual Advertising Work?

Without going into technical mumbo-jumbo, Contextual Advertising is a highly efficient way of delivering ads directly relevant to the content readers are consuming. For example, have you ever noticed how some websites have advertisements for related products or services? That’s contextual advertising.

The general idea here is that readers interested in tech gadgets will want a new accessory for their smartphone more than readers on a gardening website want the same accessory.
The expert at Hindsight said on several occasions that if the content is king, then context is god. The reason why Hindsight is so attached to that mantra is simple: Contextual ads maximize user relevance. With this, publishers can expect more clicks, conversions, and ultimately a better ROI.

How can publishers do contextual advertising successfully?

Here are three tips:

1. Considering the Experience of Your Readers:

Relevant content placed in the proper context will not deter customers. This is what the original ad is for and why it’s such a huge hit. Showing a video ad inside a video is not a very good example of ad placement. It is clearly flawed and shows no understanding of what your readers want from your content.

As a publisher, you must also be careful not to underestimate your subscriber’s time. Ads naturally need to blend into the content because people are more receptive to digital advertising when it does not ruin their online experience.

Start delivering highly personalized content to your audience at the right time with multichannel messaging. Request a demo to learn how.

2. Respecting Your Audience:

Some publishers still fail to accept the bitter truth that content must be designed with users in mind. Putting out content your target audience likes instead of what you want/like is the difference between great and average publishers.

The success of contextual advertising largely depends on your ability to be in the right place at the right time. Once you have an accurate idea of how your readers will consume your content, you will better understand two critical things: where to place relevant ads and how to create more content that converts.

3. Be Extra Careful in Choosing Your Advertisers:

In order to connect what you’re advertising to something your audience finds interesting, you need to choose advertisers carefully. Don’t just accommodate any advertisers that come along – it’s okay to choose in this instance. In fact, it is to some extent desired. After all, your readers are your most prized possession, especially from a monetization point of view.

A specialized advertising platform that marries publishers and advertisers can provide the most firepower in your revenue-generating arsenal. Advertisers gain access to a specific, high-value audience while you monetize through highly targeted advertising content while continuously adding value to your readers.

Conclusion:

Simply put, context rules because it is far from a one-size-fits-all approach. Contextualization allows publishers to maximize revenue from each piece of content and further personalize each platform through ad optimization.

To know more about Contextual Advertising, visit Hindsight Technology Solutions Inc. today!

How Digital Publishers are Preparing for the Future | Future of Monetization

It is an exciting time for digital publishing. Increasingly, consumers are relying on digital channels for learning, entertainment, and shopping. A recent report found that as of April 2021, around 4.4 billion people, or 58% of the world’s population, are online.

With an ever-growing online audience and increasing competition between content producers and publishers, digital publishers must quickly learn how to make money from their content and platform.

If you’re wondering where to invest your time and effort to monetize your digital content, check out what some of the world’s most knowledgeable digital publishers are focusing on today for future financial success.

Subscriber Rise:

Paywalls, walled gardens, pay-to-play, whatever term you use, it’s hard to miss the growing number of customers and membership opportunities for online users.

The willingness of online readers, especially young people, to pay for ‘real news’ and ‘quality content’ makes serving paid customers a priority over all other forms of monetization.

Online Video Ramping:

Forward-thinking digital publishers also harness the power of new video technologies to provide the visual content that online users want and are willing to pay to watch.

Innovative digital publishers also take advantage of engaging, high-quality content through Hindsight, Facebook and Instagram Stories, InstagramTV, YouTube and more.

Don’t Skip Ads:

Despite the rise of other forms of monetization for digital publishers, advertising still provides a significant revenue stream. In any case, the wide variety of digital channels gives publishers more digital real estate to offer advertisers.

Diversity in Income Streams… Within Income Streams

Look at digital publishers’ monetization activities, and it is clear that it is essential to diversify income streams.

Publishers are developing and implementing plans to earn money from activities such as signing up customers/members, starting or expanding e-commerce platforms to sell digital products or tangible business, lead generation and advertising. No one is focusing on a single income stream.

There is also a step towards diversifying the income opportunities within each income stream.

Position your digital publication for success in an increasingly crowded online world with a solid yet diverse monetization strategy. Provide your paid subscribers with quality content, enhance your video content and diversify income opportunities across and within each income stream. Implementing these strategies today will make a difference in you. Visit Hindsight Technology Solutions Inc to get the Best Content Monetization Services.

Hindsight Solutions Provide Incomparable Engagement With A Range of Ad Positioning

For brand awareness, the positioning of the ad content is just important as the relevance of the content versus the article.

The placement of your brand’s message, and therefore the context that surrounds it, can make or break an interaction with users you are trying to acquire.

Hindsight brings together ad format innovation in placements of high impact and relevance on premium editorial sites around the open web — which is becoming more and more important for brands.

News sites have been mostly prioritized by businesses, and it’s also why many brands worldwide are already using Hindsight to support their brand awareness efforts, effectively reaching over half a million daily active users across the world’s top publishers.

Engagement with Hindsight:

Hindsight Solutions is partnering with brands with their Adaptive Ad technology with customers like FanDuel, FOCO, and Find Your Trainer.

Ad creatives need to be adaptive versus fixed to drive connections between ad messaging and article content. By using Hindsight’s proprietary algorithms, brands can automate dynamic creatives so that every ad aligns with the content it appears on. This strategy improves brand alignment and increases engagement and efficiency of campaigns by 10x.

FOCO’s advertisement campaign is an example how brands can use Adaptive Targeting with Hindsight Ad campaigns to drive high amounts of engagement and awareness without using cookies. In the below example, you can see how the content of the ad matches the content of the article. Hindsight’s Adaptive Ad technology changes a generic FOCO Fan Gear ad to be more specific to the Jaguars which is the team of focus for the article.

Our Adpositionings only one a part of the Hindsight Technology Solutions Inc.— by using our products and tools like InCERT (In-paragraph Contextual Editorial Recommendation Tool provides you with robust brand safety and adjacency controls, also several of our brands have leveraged powerful readership data and insights.

Interested in a Hindsight Solutions Ad campaign? Contact us or reach out to our team for more details.