How Publishers Can Leverage Push Marketing To Increase, Engage & Monetize Website Traffic

Publishers interested in expanding their audience lists, increasing website traffic and monetization opportunities can better achieve their objectives by taking advantage of push marketing. An innovator in how people connect on desktop and mobile devices, Hindsight Solutions prompts web push notifications — short messages that can encourage immediate action — while increasing important metrics such as website traffic and ad revenue.

Publishers Can Expand Monetization Opportunities:

Push marketing is traditionally deployed for messaging and re-engagement efforts, but publishers can also expand their monetization strategies to off-site real estate by deploying monetized web push notifications. Push marketing allows a publisher to monetize their website audience when these audiences leave the website. A monetized push notification displays a targeted third-party offer on the audience’s desktop, and clicks prompted by the push notifications generate revenue for the website.

Publishers Can Enhance Existing Marketing Efforts With Push Notifications:
A strong web push notification strategy not only increases website traffic, but builds an additional list of website visitors that can be targeted with relevant content. Publishers can use push marketing to complement existing efforts such as email and SMM.

Publishers can also employ web push notifications to test creative. If a certain web push campaign generates a strong click-through rate (CTR), this performance may indicate that the content displayed via the push notification deserves additional exposure over email or social media.

Publishers Can Increase On-Site Advertising Revenue With Re-Engagement Web Push Notifications:

A successful web push notification will take a subscriber back to the publisher’s website, giving visitors the opportunity to engage with ads on the site. Therefore, publishers can use web push notifications to drive visitors back to the website to increase their revenue per user (RPU) without adding any additional acquisition costs.

Web push subscribers help publishers deliver more targeted content, thereby increasing the likelihood that customers will click on this content. The higher the click-through rate (CTR), the more traffic it generates, creating a greater potential for on-site ad engagement. Publishers can segment customers based on their on-site activity, such as pages viewed or last visited. For example, publishers can create web push campaigns with re-engagement that apply to customers who haven’t visited the site in the last seven days or campaigns targeting customers who have viewed specific categories of content.

Hindsight Technology Solutions Inc. provides a variety of Advertising Solutions, Publisher Monetization Services and Publisher Revenue Services; while acting as a Publisher Monetization Platform and Advertising Network to help brands achieve their marketing objectives. Engage and retarget your audience while building lasting connections with our push marketing solutions- which are both self-serviced and Hindsight-managed- with highly targeted push notifications, in-app messages and email enhancements.

Click here to learn more about Hindsight Solutions and its Push Messaging SaaS technology, helping publishers re-engage and monetize website visitors with highly targeted push notifications.