Frequency and Reach can Now be Precisely Relevant
Last mile Dynamic "Content" Optimization (DCO)
Target your audience better than ever before, across any device, with Hindsight’s dynamic creative optimization using content targeting.
Our technology uses article context to dynamically customize performance marketing creatives to be an extension of the article, maximizing conversions and ensuring each impression is a qualified interested user.
Why Adaptive
There is no one size fits all when it comes to ads. To deliver a personalized ad, you need to adapt and be flexible.
When you think about how ads are currently created and placed across the web, brands work with DSPs and DMPs to place an ad with fixed creative against the right audience and content parameters.
This framework is rigid and provides limitations on the range of messaging in ad creative to align with user environments.
Last Mile Contextual DCO is the future. When you combine adaptive creative with contextual intelligence, the ads become so integrated into content, they feel and read as editorial.
Adaptive creative is what native advertising was supposed to look like.
Turnkey, Infinite Creative Copy Tailored on a 1x1 level
Turnkey, Infinite Creative Copy Tailored on a 1x1 level
New Greenfield Content Placement
New Greenfield Content Placement
Higher Engagement
Rates
Higher Engagement Rates
How It Works
Article subsequently promotes services or products being advertised.
Plug-In Data feed updates in Real Time providing for more detailed messaging.
Their Ads
Our ads are formulated by plucking specific references
from an article tying directly to your brand
Some of our Partners
