and diversify away from dependencies
on third-party cookies
Ad Creatives should not be fixed they should be
Hindsight powers creative messaging to dynamically update from article to article so that the content in an ad is directly aligned with the content in the article
Go beyond brand alignment and promote
Traditional contextual providers match your brand against content. That’s not enough. The actual messaging and information in the ad needs to match the content to increase the efficacy of campaigns.