Last mile Dynamic "Content" Optimization (DCO)
Target your audience better than ever before, across any device, with Hindsight’s dynamic creative optimization using content targeting.
Our technology uses article context to dynamically customize performance marketing creatives to be an extension of the article, maximizing conversions and ensuring each impression is a qualified interested user.
There is no one size fits all when it comes to ads. To deliver a personalized ad, you need to adapt and be flexible.
When you think about how ads are currently created and placed across the web, brands work with DSPs and DMPs to place an ad with fixed creative against the right audience and content parameters.
This framework is rigid and provides limitations on the range of messaging in ad creative to align with user environments.
Last Mile Contextual DCO is the future. When you combine adaptive creative with contextual intelligence, the ads become so integrated into content, they feel and read as editorial.
Adaptive creative is what native advertising was supposed to look like.
How It Works