InCERT
Introducing InCERT
Every publisher monetizes ads within an article, but too frequently the ads are not relevant and provide no value to the reader resulting in poor performance. Hindsight’s InCERT product utilizes an in-article contextual algorithm to recommend internal articles and a contextual ad to drive pageviews and revenue.
InCERT recommends related content from within the publication using context from neighboring paragraphs
InCERT leverages a proprietary contextual ad stack to drive high CPM IAB ads with optimized viewability and more time spent
InCERT uses a proprietary dynamic positioning logic to place the unit at a location where it will benefit the reader experience and the reader is most likely to engage with related content. InCERT can also integrate via most ad servers including Google Ad Manager
Drive Cross-Network Recirculation
For organizations that operate multiple sites, leverage InCERT to cross-circulate traffic allows your users to discover related content across your network!
Sell Direct Ad Deals into InCERT's Premium Real-Estate
InCERT’s ad real estate is a valuable ad slot for an ad sales team to sell to brands and advertisers. Due to InCERT’s high time spent and viewability, InCERT’s ad real estate is:
- 90% viewable
- 30+ second in-view time
- Can be contextually targeted to recommended links
- 0.5%+ CTR
All our products pay the publisher on a CPM structure
Average 8% increase in page views/session
Average 9% increase in dwell time
Our units leverage content based recommendations and engagement actions to create a more native experience
Just one line of JS code and you’ll start seeing results!
Since our product is driven by contextual keywords, we provide you data to see which keywords are driving the most engagement. This data can be used for audience insights and SEO!