Audience targeting on the web has historically been driven by third-party cookies. A user is targeted by his browser history across devices and platforms and is served advertising and engagement based on this information.
However over the past 2 years, CCPA & GDPR regulations have limited the ability to monetize and target using third-party cookies causing a direct impact on open-market programmatic pricing.
100%, absolutely. Browsers such as Firefox, Safari, and Brave have blocked third-party cookie tracking in 2019. And in January 2020, Google announced Chrome will be banning third-party cookies by 2021. These 4 browsers make up most of the web traffic meaning third-party cookies will have a very limited use case in the recent future.
Get high engagement, without cookies.
By using Hindsight’s advertiser and publisher contextual targeting platforms, you won’t notice the disappearance of the third-party cookie.
A full-text search is a comprehensive search method that compares every word of the search request against every word within the document or database. Google search operators are special characters and commands called “advanced operators” that extend the capabilities of regular text searches. Hindsight provides the best In Text Search services to its clients for better search engine and user understanding.