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Leading marketers say that the native advertising approach is a win-win approach for publishers, advertisers, and users alike, and as such this tactic has taken

Are you ready to enter the cookie-less era? If you are a publisher, then buckle up and plan for a wide array of improvements to

In this increasingly noisy advertising sphere, audiences detest wading through a complex banner of advertisements to access content. Moreover, we have entered the attention economy,

Over the last decade, print publication has become increasingly thinner and has been taken over by digital publishing. Not only print media, but digital publishing

With the evolvement of technology, audience expectations for any brand or business have subsequently evolved. To get audiences’ attention, having a ‘wow factor’ is essential.

With the availability of numerous options to choose from, it becomes difficult for publishers to find the best Adtech partners. Picking the right partner is