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As technology evolves, paving the way to the right set of audiences becomes more difficult for advertisers and publishers. Before, every campaign was aimed at

Advertiser Targeting Platform In this privacy-first era, it is essential for advertisers and publishers to configure their advertising strategies and employ methods that are effective

In a time where people seek personalised content, it is imperative that publishers employ advertising tactics that offer a more personalised experience. Since native content

Over the years, digital advertising has experienced major milestones and become much more personalised. Advertising isn’t just about getting a message out there; rather, it

Leading marketers say that the native advertising approach is a win-win approach for publishers, advertisers, and users alike, and as such this tactic has taken

Are you ready to enter the cookie-less era? If you are a publisher, then buckle up and plan for a wide array of improvements to