In your research to improve your online marketing, you may come across people talking about Content Recommendation Services Company. You may be scratching your head, asking, “What is content recommendation? Why is it important to my business?”
Here’s a rundown on what you need to know:
Simply put, content recommendation is any system you put in place to suggest content that you think might be of interest to your readers.
Often, these systems recommend related content on the site, which encourages readers to explore the site more fully and become more engaged.
Some content recommendation systems are installed via a plugin, and some come as a separate software platform.
On-Site Vs. Off-Site Recommendations:
When choosing your content recommendation platform, you need to set your goals.
Engines that recommend content on-site or off-site have many different advantages and drawbacks.
Content Recommendation Services USA that refers to content on the site can help increase page views, visit duration, and share and engagement. All of this can also reduce your bounce rate, which will improve your overall ranking in search results and help you get even more traffic and page views.
The only downside to using a content recommendation tool that references content on a site is that you may not yet have enough content to make a recommendation.
Recommendation tools that reference content on other sites can help you generate revenue. Whenever one of your users clicks on one of the suggested pages, you will earn a small fee.
The downside of these off-site tools is that you cannot control what content is being recommended. As a result, the content may be irrelevant to your readers or even offensive.
In-Tag is a rare content recommendation tool that can refer to content on your site and beyond. This allows you to increase page views on your site as well as increase income from off-site recommendations.
Using a content tool like In-Tag that gives you both on-site and off-site options allows you to maximize profits.
Before choosing a content recommendation tool, you should understand the algorithm it uses to make recommendations.
Does it only look at keywords to find related content? Or does it take a more in-depth analysis of the content?
You understand the algorithms to figure out how to recommend content to make sure you’re reaching the right customers.
You have several options for placing content recommendation tools on your site. However, you need to choose wisely to ensure the most significant impact.
A popular place for these recommendations is at the end of every blog post or article. The reader ends the article and then sees some related article on which to click Continue reading. Placement takes advantage of natural progression to keep the reader engaged on the site.
There are two other options for placing recommended content in a floating sidebar or in a toaster format, which is a slider that pops out to grab the reader’s attention. Both of these are dynamic objects that attract more attention and can encourage more clicks on your content.
Moving Past Ad Blockers:
Another reason you should consider adding a content recommendation tool to your site is to help you bypass ad blockers, which are growing in popularity.
Ad blockers will not block content recommendation tools the way they will pop up and other types of ads. You can continue to funnel revenue between desktop and mobile users on your site, even if they are using ad blockers.
Recommended content is original content, so it appears just like any other content on your site.
If you’re not already using a Content Recommendation Services on your site, it’s time to look at the benefits it provides.