As a publisher, generating ad revenue is a primary focus, but ensuring to cater an impeccable user experience is also a must. It is essential for a publisher to deliver a good user experience, without jeopardizing the ad revenue in the long term. However, this can be challenging at times, but not impossible. Here are a couple of things that can help publishers to improve the ad quality and come up with better user experience, while at the same timegenerate good revenue.
- Play around with the context – In the currentera, context is king. When you deliver contextually relevant ads, you drive better engagement, and this blends seamlessly with Publisher Revenue Optimization. As a publisher, you have little control over personalization, but you can surely limit the irrelevant ads that appear. Thus, contextualization is the only effective solution to find the right balance.
- Do not invade the privacy of the consumer – Consumers nowadays are more aware while sharing their details. They are looking for customization without sharing their personal information. In that case, striking the right balance between ad revenue and user experience is only possible by incorporating contextual advertising tactics.
- Optimizing Ads might work wonders – Ad optimization is one of the best ways to come up with ads that not only generate revenue but at the same time are useful for the consumers. You need to develop a deep understanding of how people interact with your ads to optimize them for better revenue.
If you are unable to strike a balance between the two, then the Hindsight Solutions team can surely help you. We are an advertising technology company powering a cookie-less web through adaptive technology. We work towards creating a digital landscape where the interests of publishers, advertisers, and users are fused together into a manually advantageous contextually driven ecosystem. To find out how Hindsight solutions can help you in generating higher revenue and keep the consumers happy at the same time, feel free to visit our website, https://hindsightsolutions.net/. You can also drop an email sharing your queries and requirements at dchandler@hindsightsolutions.net , and our Adtech experts will help you in coming up with a fruitful advertising campaign.