As consumers seek more personalization, cookies fade away, and technology evolves, contextual targeting experiences an upsurge in popularity. Along with contextual advertising, Content Recommendation Services USA is also witnessing a rise in demand. However, as contextual advertising is still a fairly new concept, there are certain misconceptions and myths associated with it. In today’s segment, we are going to debunk the myths associated with this advertising technique and provide the reader with a wider perception and knowledge about contextual targeting.
Talking about contextual targeting, it largely revolves around understanding the content of the website or the web page, in order to figure out its primary audience. In simple words, this advertising technique places ads on the site depending on the site’s content. However, advertisers and publishers continue to be a little dicey and stuck in certain misconceptions. Let us together debunk the myths one by one:
- Contextual targeting is simply about keywords – While earlier advertisers or advertising services providers relied on using keywords to target consumers, the current era is all about adoptingevolving technologies. Technologies like artificial intelligence, machine learning, etc. have made it possible for advertising agencies to leverage the actual power of context and drive better results.
- Contextual targeting is a blunt tool – Many people think that this tactic is nothing more than a blunt tool. However, it can be used to run strategic campaigns that target niche audiences and enjoy a high engagement rate. With a strong and on-point strategy in place, contextual advertising has proved to be a cutting-edge tool.
- Contextual targeting isn’t effective – Another common myth related to contextual targeting is that it isn’t really effective. According to stats, contextual targeting is more engaging and effective than other marketing tactics. By incorporating this tactic, marketers can experience 63% more engagement, or higher in certain cases.
There are a lot of other myths associated with contextual targeting that need to be debunked, to attain the desired results. And in the process of bursting those myths, Hindsight Solutions can be your advertising technology partner. We are an advertising technology company focusing on powering a cookieless web through adaptive technology. To find out how our team can help you in making the most of your advertising campaigns, you can simply visit our website, https://hindsightsolutions.net/, or you can also discuss your queries with our Adtech professionals via email at dchandler@hindsightsolutions.net .