It is an exciting time for digital publishing. Increasingly, consumers are relying on digital channels for learning, entertainment, and shopping. A recent report found that as of April 2021, around 4.4 billion people, or 58% of the world’s population, are online.
With an ever-growing online audience and increasing competition between content producers and publishers, digital publishers must quickly learn how to make money from their content and platform.
If you’re wondering where to invest your time and effort to monetize your digital content, check out what some of the world’s most knowledgeable digital publishers are focusing on today for future financial success.
Paywalls, walled gardens, pay-to-play, whatever term you use, it’s hard to miss the growing number of customers and membership opportunities for online users.
The willingness of online readers, especially young people, to pay for ‘real news’ and ‘quality content’ makes serving paid customers a priority over all other forms of monetization.
Online Video Ramping:
Forward-thinking digital publishers also harness the power of new video technologies to provide the visual content that online users want and are willing to pay to watch.
Innovative digital publishers also take advantage of engaging, high-quality content through Hindsight, Facebook and Instagram Stories, InstagramTV, YouTube and more.
Don’t Skip Ads:
Despite the rise of other forms of monetization for digital publishers, advertising still provides a significant revenue stream. In any case, the wide variety of digital channels gives publishers more digital real estate to offer advertisers.
Diversity in Income Streams… Within Income Streams
Look at digital publishers’ monetization activities, and it is clear that it is essential to diversify income streams.
Publishers are developing and implementing plans to earn money from activities such as signing up customers/members, starting or expanding e-commerce platforms to sell digital products or tangible business, lead generation and advertising. No one is focusing on a single income stream.
There is also a step towards diversifying the income opportunities within each income stream.
Position your digital publication for success in an increasingly crowded online world with a solid yet diverse monetization strategy. Provide your paid subscribers with quality content, enhance your video content and diversify income opportunities across and within each income stream. Implementing these strategies today will make a difference in you. Visit Hindsight Technology Solutions Inc to get the Best Content Monetization Services.