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Without a doubt, all your content marketing and advertising efforts pay off if you get the content optimization right. From content-based ads to video ad

As an entrepreneur, you might be feeling unsettled about the demise of cookies in the advertising industry as in the past few years have brought

If you aren’t familiar with the roles of ad operations and Publisher Operations Platform then this article is for you. With digital advertising’s reputation for

The way consumers browse and buy products has drastically changed in recent years with the surge of the internet, meaning that ways of advertising and

In the coming years, personalization will be a significant key to advertising success. Technological advancements are driving more human and personalized experiences in the consumer

Targeted advertising using third-party cookies has helped brands for years in tracking users across different sites. But the tables have turned as the demise of