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Read more about the article How Does Content Recommendation Work in The Advertising Landscape?

How Does Content Recommendation Work in The Advertising Landscape?

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In the coming years, personalization will be a significant key to advertising success. Technological advancements are driving more human and personalized experiences in the consumer web space. This makes it…

Continue ReadingHow Does Content Recommendation Work in The Advertising Landscape?
Read more about the article Is Contextual Advertising the Solution To Cookie-Less Crumble?

Is Contextual Advertising the Solution To Cookie-Less Crumble?

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Targeted advertising using third-party cookies has helped brands for years in tracking users across different sites. But the tables have turned as the demise of third-party cookies approaches quickly. We…

Continue ReadingIs Contextual Advertising the Solution To Cookie-Less Crumble?
Read more about the article Why Do Publishers Partner with Hindsight Solutions?

Why Do Publishers Partner with Hindsight Solutions?

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Technological advancement has drastically transformed the advertising landscape over the past few years. These changes demand a shift in advertising approach as well. In order to upgrade the advertising and…

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Read more about the article What Can a Content Optimization Service Company Do for You?

What Can a Content Optimization Service Company Do for You?

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The success of your advertising and content marketing campaign largely depends on how well you have optimized it. Whether you are creating content for brand awareness or performance marketing KPIs,…

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Read more about the article Why Has Ad Personalization Become Important for Publishers?

Why Has Ad Personalization Become Important for Publishers?

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Over the past few years, a lot has changed in the digital advertising landscape. People are no longer interested in watching ads that are intrusive, vague, and annoying. Consumers have…

Continue ReadingWhy Has Ad Personalization Become Important for Publishers?

Recent Posts

  • Debunk the Myths and Misconceptions Related to Contextual Targeting
  • How to Find a Balance – Ad Revenue and User Experience?
  • How to optimize content to hit revenue goals?
  • Why ad relevance is more important than ever?
  • Why do publishers and advertisers partner with hindsight?

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