Without a doubt, the advertising industry has come a long way from its origin where simple banner ads were seen as the most effective way of targeting. Currently, both AI…

Without a doubt, all your content marketing and advertising efforts pay off if you get the content optimization right. From content-based ads to video ad campaigns, all sorts of advertising…

As an entrepreneur, you might be feeling unsettled about the demise of cookies in the advertising industry as in the past few years have brought new difficulties for the advertising…

If you aren’t familiar with the roles of ad operations and Publisher Operations Platform then this article is for you. With digital advertising’s reputation for being intimidatingly complicated, ad operations…

The way consumers browse and buy products has drastically changed in recent years with the surge of the internet, meaning that ways of advertising and selling are required to conduct…