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Read more about the article How Can Content Recommendation Services Boost Publisher Revenue?

How Can Content Recommendation Services Boost Publisher Revenue?

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In a time where people seek personalised content, it is imperative that publishers employ advertising tactics that offer a more personalised experience. Since native content often struggles to drive direct…

Continue ReadingHow Can Content Recommendation Services Boost Publisher Revenue?
Read more about the article The New Digital Advertising Era Is Putting Publishers In The Driver’s Seat

The New Digital Advertising Era Is Putting Publishers In The Driver’s Seat

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Over the years, digital advertising has experienced major milestones and become much more personalised. Advertising isn’t just about getting a message out there; rather, it is about truly understanding consumers…

Continue ReadingThe New Digital Advertising Era Is Putting Publishers In The Driver’s Seat
Read more about the article Is Native Advertising Profitable for Publishers?

Is Native Advertising Profitable for Publishers?

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Leading marketers say that the native advertising approach is a win-win approach for publishers, advertisers, and users alike, and as such this tactic has taken over the digital advertising industry…

Continue ReadingIs Native Advertising Profitable for Publishers?
Read more about the article Contextual Targeting: The Ultimate Source of Cookie-less Monetization

Contextual Targeting: The Ultimate Source of Cookie-less Monetization

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Are you ready to enter the cookie-less era? If you are a publisher, then buckle up and plan for a wide array of improvements to your business models. Restrictions on…

Continue ReadingContextual Targeting: The Ultimate Source of Cookie-less Monetization
Read more about the article Context and Creativity: A perfect combination to dominate the age of attention

Context and Creativity: A perfect combination to dominate the age of attention

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In this increasingly noisy advertising sphere, audiences detest wading through a complex banner of advertisements to access content. Moreover, we have entered the attention economy, where people are glued to…

Continue ReadingContext and Creativity: A perfect combination to dominate the age of attention
Read more about the article How Digital Publishing Is Driving the World |Digital Publisher Solutions

How Digital Publishing Is Driving the World |Digital Publisher Solutions

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Over the last decade, print publication has become increasingly thinner and has been taken over by digital publishing. Not only print media, but digital publishing has replaced many old-school and…

Continue ReadingHow Digital Publishing Is Driving the World |Digital Publisher Solutions
Read more about the article Contextual Targeting: A Powerful Strategy to Captivate your Audience

Contextual Targeting: A Powerful Strategy to Captivate your Audience

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With the evolvement of technology, audience expectations for any brand or business have subsequently evolved. To get audiences' attention, having a ‘wow factor’ is essential. Often advertisers and publishers make…

Continue ReadingContextual Targeting: A Powerful Strategy to Captivate your Audience
Read more about the article Hindsight Solutions – One of the Best Adtech Partners for Publishers

Hindsight Solutions – One of the Best Adtech Partners for Publishers

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With the availability of numerous options to choose from, it becomes difficult for publishers to find the best Adtech partners. Picking the right partner is essential, as your Adtech partner…

Continue ReadingHindsight Solutions – One of the Best Adtech Partners for Publishers
Read more about the article The Unseen Benefits of Publisher Affiliate Optimization

The Unseen Benefits of Publisher Affiliate Optimization

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Affiliate programs offer endless possibilities to publishers, yet many publishers struggle to succeed with their affiliate campaigns. And one of the biggest reasons behind it can be neglecting the value…

Continue ReadingThe Unseen Benefits of Publisher Affiliate Optimization
Read more about the article Ad Optimization Mistakes to Avoid as a Publisher | Hindsight Solutions

Ad Optimization Mistakes to Avoid as a Publisher | Hindsight Solutions

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It is undeniable that optimization is not something with prescribed steps. It is usually based on thorough research and experimentation in order to be perfected. However, there are certain mistakes…

Continue ReadingAd Optimization Mistakes to Avoid as a Publisher | Hindsight Solutions
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