In a time where people seek personalised content, it is imperative that publishers employ advertising tactics that offer a more personalised experience. Since native content often struggles to drive direct…

Over the years, digital advertising has experienced major milestones and become much more personalised. Advertising isn’t just about getting a message out there; rather, it is about truly understanding consumers…

Leading marketers say that the native advertising approach is a win-win approach for publishers, advertisers, and users alike, and as such this tactic has taken over the digital advertising industry…

Are you ready to enter the cookie-less era? If you are a publisher, then buckle up and plan for a wide array of improvements to your business models. Restrictions on…

In this increasingly noisy advertising sphere, audiences detest wading through a complex banner of advertisements to access content. Moreover, we have entered the attention economy, where people are glued to…

Over the last decade, print publication has become increasingly thinner and has been taken over by digital publishing. Not only print media, but digital publishing has replaced many old-school and…

With the evolvement of technology, audience expectations for any brand or business have subsequently evolved. To get audiences' attention, having a ‘wow factor’ is essential. Often advertisers and publishers make…

With the availability of numerous options to choose from, it becomes difficult for publishers to find the best Adtech partners. Picking the right partner is essential, as your Adtech partner…

Affiliate programs offer endless possibilities to publishers, yet many publishers struggle to succeed with their affiliate campaigns. And one of the biggest reasons behind it can be neglecting the value…

It is undeniable that optimization is not something with prescribed steps. It is usually based on thorough research and experimentation in order to be perfected. However, there are certain mistakes…