If you own a business, whether it is small or large, you are aware of how important your brand is. Successful marketing leads to customer retention, new customer acquisition and…

The ad tech industry doesn't start and end with Google AdSense. In fact, there are many options for publishers who want to generate revenue outside of Google. You can combine…

As businesses and entrepreneurs are re-evaluating their marketing spend during the global pandemic, native advertising is growing in popularity. By 2021, 74% of total US display advertising revenue will be…

Are you a digital publisher struggling to capture your readers' attention and monetize your content without disrupting your customers' online experience in the slightest? You're not alone. Find out how…

It is an exciting time for digital publishing. Increasingly, consumers are relying on digital channels for learning, entertainment, and shopping. A recent report found that as of April 2021, around…

In your research to improve your online marketing, you may come across people talking about Content Recommendation Services Company. You may be scratching your head, asking, “What is content recommendation? Why…

Any content you produce can and should be monetized. Of course, you can aim to reach different goals by investing in content creation. For example, growing your web presence, gaining…

If you’re just getting started with personalization, you may be wondering what kind of product and/or content recommendations can help your marketing team’s web optimization strategy. To learn more about…

The basic metrics that brands supply to low-cost digital advertising channels can certainly help publishers understand performance.This includes the visibility and legality of advertisements, brand protection, fraud prevention, legacy strategies,…

Advertisers use data management software for their campaigns, making it essential to get the most out of their data while monetizing publishers. Advertisers might apply: Audience-Based Targeting On Data Collected…